Start-ups are a hard business to get into, especially since it’s such a common thing nowadays. If you are striving to be noticed and recognized by many, social media will be both your best friend and toughest competitor. Assuming that you have your product perfected and it is guaranteed the best in the market, here are a few ways to get people talking about your business.
- Establish your brand on social media
This means Facebook and Instagram. Follow influencers and people related to the industry you are in, and interact with users as much as possible.
- Know your competition
When creating content to post on social media, it would be best not to join bandwagons or copy the gimmicks of others. People are always looking for something fresh, so do the unthinkable. This part is probably the trickiest, but going viral will definitely bring in customers.
- Be relatable
Don’t just establish the business for yourself, but be authentic in your efforts to provide something new and helpful on the market. If you have a beneficiary or advocacy worth fighting for, chances are that people will support you since they too want to show a bit of humanitarianism. Businesses work because they understand the needs of the public, not just their own goals and aspirations.
There is a concept developed by W. Chan Kim and Renee Mauborgne called the Blue Ocean Strategy. It encourages aspiring entrepreneurs to move out of the shark infested waters that prey on the same market space onto clearer, bluer waters – a whole new market that does not even exist. Having a strategic way of thinking that is unlike anyone else’s is the key to getting customers, and keeping them. It’s about giving people something they did not even know they needed.