When words are not enough for you to express your ideas and thoughts, it is probably time to consider making a mood board. This can serve many purposes – may it be for personal or professional intentions, mood boards can send a clearer message to whoever sees it through the combination of images, textures, and words.
Mood boards are a source of inspiration. You can opt for your board to be physical or digital, but it should be 100% personalized. In a more personal sense, this practice can serve as a daily reminder of your goals and dreams. Want to go to Paris? Put the eiffel tower on the board. Have an eternal love for shades of pink? Make that your aesthetic theme for the board. You can pin anything you want to achieve or remember, plus it makes one hell of a decoration.
In the event that you are in the creative business, such as interior design, graphics, mood boards are also a great help when it comes to the earlier stages of production. If you have a client who cannot quite grasp the idea you are trying to convey, this means they need a more concrete or visual plan. The elements that will help your board include fonts, color schemes, photography or filming style, textures and patterns, and the like.
Mood boards are visual guides for whatever you want to achieve. It serves as an inspiration for future projects and plans, and it is most effective if done with authenticity and personal touches. And by all means, do not just stick to one board. You can make several depending on the project or message you wish it to project. There isn’t a wrong or right way to produce these boards, but the effort you put into it will definitely pay off once you see the endless possibilities it sets forward.