More than stocks, insurances or material things, people invest in themselves. We are our greatest weapon, something no one can take away or alter against our will. This is why we spend a quarter of our lives in school and focus a great deal of our energy on trying to build ourselves up because in the world of business, everything is a competition. And even for those who are not necessarily involved in the workforce, you can still find yourself competing to have the cuter outfit, clearer skin, better Instagram feed – all of which contribute to your vanity and self worth. Now there are people who have picked up on the idea of using this vanity to their advantage, either through self promotional purposes or promoting the things they wear or products they use. Luckily, Beautypreneur knows a thing or two about turning your vanity into a business, so listen up!
With the rise of technology and the transition from brick and mortar to online stores, entrepreneurs have been getting on the trend of selling things online rather than investing in a legitimate store that requires more paperwork, manpower, and capital. It would be best to start out small in terms of establishing a business not only because it gives you a feel of how the industry grinds, but having an online business can more or less determine whether or not your products will survive and thrive in the market.
For you to actually acquire the items to be sold, you will need to be resourceful and ingenious. You can sell practically anything on the internet that appeals to the beauty-crazed women; from handmade earrings or customized eco-bags, to imported makeup and skin care products, the opportunities are truly endless. Once you find a good supplier or source for your stocks and you have your packaging and shipping methods sorted, the next step would be towards a social media account. This includes Instagram, Zalora, and the like. Customers are usually attracted to cohesive or themed feeds, eye-pleasing color schemes, and dainty packaging. Another factor that attracts buyers would be catchy hashtags, consistent posting, and you even have the option of promoting your brand with direct help from the app.
Now for those who are not so keen on selling products online, but are still interested in making money out of their appearances and vanity, then you should be on the path of becoming a social media influencer or blogger! May it be a fashion or makeup blog, or any sort of self endorsement, social media will be your primary fuel. Companies tap online personalities who seem to have influential power over his or her followers, which is why they approach them for sponsorships and promotions. This is a blogger’s main source of income, and it will only happen if you properly represent yourself with the photos and videos you post. In order to get noticed by users and brands, you must constantly set forth something fresh and original. Take note that we are not encouraging you to share your #ootd’s or killer fashion sense to the world just to get rich and famous. Rather, we are saying that you can turn your love for style or makeup into something lucrative, and this venture can even open new doors for you as well.
Many are torn between following the trends and being themselves, so we urge you to choose the latter. Genuineness and authenticity are two traits that are hard to come by these days, especially now that we are living in the world of Photoshop, plastic surgery, and other appearance alterations. If you stay true to yourself and to what you are passionate about – and if this passion radiates from your every post, then getting noticed will not be a problem for you.
At the end of the day, entrepreneurship is more than just finding a good market and making profit out of it, because above everything else, you need to enjoy what you are doing. Monetary motivation can only take you so far until you realize that you are not getting any emotional satisfaction from what you do, so if the world of vanity and beauty is what drives you to be the best version of yourself, then now you know where to begin.